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Welcome To Adflair Media Solutions.

What sorts of businesses do you work with?

We have experience with and work with businesses of all sizes, from local companies and start-ups to national and International. We have experience of working with companies in all sorts of sectors, from Healthcare companies, Universities/Institute and insurers to local plumbers and photographers.

How much do you charge?

All our projects are completely bespoke, so it is difficult to give exact figures. At the moment we work with companies who have budgets ranging from a few hundred pounds per month to a few thousand. Rather than having a minimum amount, we adjust our strategies, volume of work and timescales based on the available budget.

We can also adjust the approach we take depending on how much involvement our clients have. If you are happy to implement suggestions yourself (after a proper explanation), it will reduce the overall project cost.

Furthermore, if you have a service we may have use for, we are happy to trade skills if possible.

Can you guarantee results?

Nobody can guarantee results in digital marketing as there are too many variables, especially with SEO, as Google’s algorithm is a secret. What we can do is point to a highly successful track record across all sorts of sectors and put you in contact with some of our clients if you want to see the kind of results we can produce.

Also, trust us when we tell you that we aren’t happy with results unless you are!

How will you report and how do we know what you'll be working on?

we like to keep our clients up-to-date. We send monthly reports outlining performance, as well as work completed and upcoming work. In addition, we will also show you how to use Analytics and set up appropriate dashboards so you can keep track of performance yourselves.

We also provide action lists detailing all the areas we believe need working on, with appropriate due dates.

If that isn’t enough, we also will be in regular contact and if possible will spend time in your office working alongside you.

What is digital marketing?

Digital marketing is a bit of a catch-all phrase to cover all the services we offer. There are likely all sorts of definitions, but in our particular case it covers anything based online. This includes:

  • SEO
  • PPC
  • Analytics and conversion rate optimisation
  • Content creation and marketing
  • Social media
  • Email marketing
  • Marketing automation
What is PPC?

PPC stands for pay-per-click, and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it.

It is commonly used to refer to Google AdWords, but could equally describe Bing Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.

Do you stop work as soon as all the budget is used each month?

we are passionate about what we do, the results we want and the service we give our clients. On occasion, and as long as we have the time free, this means that we may get carried away and overwork for our clients. The great news is that we never charge for this, as we are doing it because we want to!

There are some times where if we are at a critical point of a project we may also transfer time from future months (if required) or contact a client to see if they want to add additional budget. At no time will we be watching the clock and downing tools as soon as the time is up. If we mistakenly underestimate the time required, that is our fault not yours and we will complete the work anyway!

What is local SEO?

Local SEO focuses on achieving results in location-based searches, for example, “restaurant in Oxford”. These types of searches are becoming a lot more frequent and often result in a map being displayed in the search results. There are some very specific tactics that can be employed to affect performance in the location-based search results.

Do you do social media?

In a word, yes! However, we generally only act as consultants, as it is much more effective if internal teams are used to speak on behalf of a company. This is because internal teams will be much more familiar with the company, products, tone and customers.

At Adflair Media, we will happily give training, come up with topics or promotions or find the best social channel for a client to use.

Do you work with agencies?

Yes, we will happily take on certain tasks for other agencies. We are actively looking to engage with web development agencies who may be interested in offering our specialist services to their clients and vice versa.

What software do you use?

At Adflair Media we have a number of software licences for industry-leading tools. We tend not to use a single tool or a standard set of tools, as it is much better for us to use the best tool for a job, rather than just the one we happen to have access to.

If you need a full list of tools we have access to, please drop us an email and we will be happy to provide it.

Do you outsource work?

We do, but this doesn’t mean that we are delegating responsibility for tasks or using cheap labour. At Adflair Media, we believe that to create something exceptional you have to use the best resources available. While we would love to be experts in absolutely everything, it isn’t always possible. We have developed a trusted set of expert suppliers whom we are confident can produce work to the standard we require for our clients.

The type of work we commonly outsource would be content writing to specialists in a particular field, photography and videography or specific web development tasks.

Can you provide references?

Yes, we have a number of clients who have agreed to be contacted by potential clients in order to give feedback on our work and service. We will happily arrange an introduction.

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